Start your newsletter with an intro, sometimes known as a “topper.” This is where the lead writer or editor for the newsletter introduces the main storylines for the day. You might want to consider adding some bullet points to highlight the biggest stories of the day so that a reader can easily scan through this section. Those bullets could include:
- Facts or figures about your community
- Any notable news in your area — openings/closings of key businesses, for instance
- And anything else you want to make sure readers definitely see
You may also want to ask a key question here at the top if you’re soliciting story ideas or tips from readers.
You should also consider having this section bylined — it can help establish a relationship between a reader and your staff, and readers may be more likely to reply to a person than a generic voice.
—Byline
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LSU takes national basketball title after thrashing Iowa
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Around the web
- You may want to curate some links from other news outlets to provide additional value [News outlet #1]
- Again, try to focus on curation here — this shouldn’t be a pure link dump [News outlet #2]
- How many is right for this sort of section? [News outlet #3]
- Probably anywhere from 5 to 7 stories, depending on the day [News outlet #4]
- You could also move this section elsewhere in the newsletter, if you’d like — it doesn’t have to come at the bottom [News outlet #5]
Support our newsroom
Make sure you have a call-to-action to support your work. This can be a few sentences like this, reminding readers of the value of your newsroom, or it can be an image. Either way, make sure you give a clear CTA and a unique link to track support back to this email.
